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OneUp decided to split their business offering to reflect their two major product segments, Healthcare and Rehab Solutions. The task at hand, to create two separate product catalogues, retaining the same look and feel.
The catalogue covers take direction from this recent business shift, whilst the spreads are informed by OneUp’s existing visual identity and mission statement - to give all New Zealanders access to healthcare and rehab products which allow them to live active, pain-free lifestyles.
Design Director
Ben Fraser, Koal Berkahn